Hey there my lovelies,
And so it begins …. today saw the launching of the coveted Mercedes-Benz Fashion Week Malta & The Chamilia Malta Fashion Awards which was held at the Cavalieri Hotel earlier this evening. Unfortunately due to other commitments I could not make it.
This will be my 3rd year attending the coveted events during Fashion week, which at it’s 6th Edition is taking the choice of venue to a whole other level and a total different concept!
Where for the previous 2 editions, saw the event being showcased in our beloved capital city, utilising all possible venue to their full glory. For this year the south will have the limelight and honour to host this year’s edition of Mercedes-Benz Fashion Week Malta & The Chamilia Malta Fashion Awards. I am ecstatic to say the least – truth be told I am biased as I live in the south but I truly love the south and to top it all, the chosen venue to hold most of the events will be none other than the magnificent, majestic and recently restored Fort St. Angelo and I am sure it will be amazing to be there.
“Fashion Fortress Concept for Malta Fashion Week
Mercedes-Benz Fashion Week – Malta’s most highly anticipated fashion event, is this year introducing a new concept of a Fashion Fortress, which will be held at Fort Saint Angelo in Vittoriosa.
The week consists of several fashion shows, exhibitions and parties which are attended by thousands of visitors every year. Whereas in previous years the event venues were spread out at various locations or around the capital city Valletta, this year’s Fashion Fortress concept will put all events within the confines of the Fort. All, except the launch event on 14th May which is taking place at Republic Street, Valletta.
“We work very hard to come up with interesting innovations every year…”, explained Executive Producer Adrian J. Mizzi, “For this edition we have opted for Fort Saint Angelo as many people have never entered this space since it was not previously accessible to the general public. This location gives us the possibility to hold back-to-back shows at different locations within easy walking distance of each other”, he continued. He went on to explain about the logistical challenges involved in using this unique venue and thanked Heritage Malta Valletta 2018 for their continuing support. Malta Fashion Week has often collaborated with Heritage Malta and V18 to promote Maltese heritage and culture with its international audience.
Mercedes-Benz Fashion Week Malta culminates at the Chamilia Malta Fashion Awards on Saturday 21st May, at Malta biggest fashion party which is also being held at one of the piazzas within the Fashion Fortress. In this event, the top talent working in the Maltese fashion industry is awarded the much coveted golden statuette. Nine categories are awarded consisting of female model and female photo model, male model and male photo model, makeup artist, hair stylist, fashion stylist and fashion photographer. Nominees for these awards will be announced within the coming weeks.
Several international crews have already started preparations for covering Mercedes-Benz Fashion Week Malta and exposure on international media is expected to be substantial.
All MFWA events, except for the Awards event are accessible free of charge by placing a reservation on the website. All this is made possible with the support of sponsors including Mercedes-Benz, Chamilia, Diet Coke, Heritage Malta, Malta Tourism Authority, Aldo Shoes and Accessories, Tresemme and Eva Garden.
Follow this website for more information coming soon.
Maltese designers: 15
International brands: 47
Attendance: Thousands visit Malta Fashion Week events throughout the week and approx. 5000 people attend Malta Fashion Awards final night.
Access: All Malta Fashion Week events are free of charge. Malta Fashion Awards tickets start at €15.00.”
So let the preparations begin 🙂 Roll on April as May is going to be a great month as I cannot wait for the 14th to experience this amazing new concept.
Until next time,
Disclaimer : Banner and all information the featured article within this blog post including video belong to Mercedes-Benz Fashion Week Malta & The Chamilia Malta Fashion Awards.