Event Post #13 | Mercedes-Benz Fashion Week Malta | Day 3 : Spotlight on Sirena by Sam Selby

Hey there my lovelies,

I was lucky to be contacted by the beautiful, amazing and talented Sam Selby.  So when she asked to feature her on my blog, I got jotting some questions mainly to get to know Sam and her ideas behind this year’s collection and other stuff in general.

I even had the opportunity to see first hand, up close and personal all the beautiful pieces from her new collection entitled the Sirena Collection.  Said collection is being exhibited as part of the Malta Fashion Week and it will be available for viewing till Friday 20th May.  Also, Sam advised that on Thursday anybody visiting the exhibition will have the opportunity to try on the jewellery before buying it.

So here’s what me and Sam talked about.

How did you start your label?
Its been a long journey. I started BoboStar as a hobby which I did in my spare time when I still was working full time. I attended The Malta Artisan Markets and after a few months I gave up my job to focus on this full time. Four years on I am now finally selected to feature in Malta Fashion Week.  After meeting with Adrian Mizzi, I decided it was best to create a new, more luxurious brand.  In the past couple of months, I have managed to succeed and will be presenting The Sirena Collection!

How do you approach a new collection? Where do your ideas evolve from?
I had always loved the sea sediment stones and I saw a gap in the market after researching.  From there I developed the brand and the designs.

Is there an accessory moment in cinema you find most memorable?
Can anyone forget the Jewel of the Ocean in Titanic? No not really Sam 🙂
The most valuable lesson you have learned?
Never give up on something you dream of.  Its taken a huge number of knock backs to get to where I am now.

How do you define luxury?
Luxury is something that is entirely special that empowers you.

Are you a realist or fantasist?
In the business of design you have to be both. You need to be able to dream of what you want to create and then you have to execute practically.

How big is the accessory business today compared to when you started?
To be honest I focus on what I am creating.  Sometimes it can be overbearing when you see what you are up against. I find it better just to be focused on my work and give it all I can.

Are there any materials and techniques that you favor?
There are many but i choose to keep things as nice and as simple as possible.

A favorite accessory designer that you admire?
I was asked this the other day. Gwen Stafani has been a massive icon to me over the years, and although I don’t own one of her bags, I really respect her work both in the fashion industry and in the music industry.

Lipstick or Lip gloss?
Lipstick as I don’t like sticking to everything!

What was the inspiration behind Sirena?
Its about creating something really special, natural, and wow! I love the old stories of mystical creatures and fairytales.

Your favorite quote?
“What if I fall?” Oh, but darling, what if you fly? – Peter Pan

What were your aspirations as a young girl?
My aspirations have always been to create a design that people appreciate. But more than anything this journey has been to make my parents proud. They invested so much in me in so many ways.

Are accessories a form of rebellion today?
I wouldn’t say they are rebellion – I would say they are a form of personal expression and shouldn’t be underestimated.

What’s next for Sam?
That’s the big question… I hope to get a deal with a retailer, and to grow as a business and brand. 


Don’t forget to check Sam’s exhibition and Malta Fashion Week being held at Fort St. Angelo

Until next time,



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