Event Post #102| Press Launch |Debenhams introduces five new and exclusive brands

Hey there my lovelies,

Welcome back to my Blog!

Last Thursday 19 September 2019 I headed to Debenhams at The Point, Sliema for the launch of four new and exclusive brands in Malta: Vero Moda fashions, Triumph lingerie, Sloggi lingerie, and the UK’s best-selling luggage brand Tripp. Debenhams also introduced Oasis Fashions at its flagship location which a great addition to the already impressive list of brand.

“We are thrilled to bring the world’s top fashion brands straight from the runways of London to our stores in Malta,” commented Maryna Korzhenevska, General Manager of United Department Stores Ltd., which represents Debenhams in Malta. “Vero Moda, Triumph, Sloggi, Oasis and Tripp all represent not only the latest in fashion but also that rare combination of quality, fit and price that our customers crave – and deserve,” she added.

Scandi-cool brand Vero Moda is well-loved by fashion-conscious, independent women for its sophisticated styles. The brand is famous for its A-list campaign models, from Kate Moss to Helena Christensen, Christy Turlington and Gisele Bündchen, not to mention fashion icon Alexa Chung and musician Lily Allen, to name but a few! Debenhams is proud to bring Vero Moda to Malta, exclusively available at its Tigne Point location.

From seduction to sports, your perfect fit now awaits at Debenhams with the launch of two of the world’s best- selling lingerie brands: Triumph & Sloggi. Since 1886, Triumph has understood that perfectly fitted lingerie empowers women. Triumph’s seductive styles combine quality fabrics and workmanship in everyday and special occasion styles. Europe’s best-selling brief brand, Sloggi, was established in 1979 and is today the most wearable, innovative bodywear in the world. As part of its goal to go totally wireless by 2022, this year Sloggi’s ‘Zero Feel’ wireless bras had the fashion world buzzing, with Glamour magazine going so far as to call them “literally the comfiest bras we’ve ever tried.” Debenhams is thrilled to bring Sloggi’s unmistakable styles for women and men to Malta.

With over 20 years of experience in luggage design, Tripp is the UK’s #1 luggage company. Debenhams brings Tripp’s award-winning range to Malta, including ultra-lightweight hard shell, soft shell, 4-wheel, 2-wheel and cabin friendly suitcases — all covered by a 5-year manufacturer’s guarantee. Endorsed by the Good Housekeeping Institute across travel categories, Tripp luggage is instantly recognised by its iconic designs that suit every travel style and outperform expectations.

Designed for women with style and substance, iconic British brand Oasis lives and breathes print, adores colour and believes you should never underestimate the power of a good outfit. Stylish shoppers in Malta now have the choice of two exceptional shopping experiences: Oasis at Debenhams and Oasis’ Tower Road boutique.

There is always something new arriving, and always something stylish happening at Debenhams. These fabulous new brands join Debenhams’ existing portfolio of exclusive fashion labels: Jack & Jones, Selected, Only, Quiz, Dune London, Faith, Mantaray, Maine, Jasper Conran, Principles and Star by Julien MacDonald. “In fashion retail in Malta, as in the rest of the world, success is about more than just selling clothes. It’s about helping our customers find the perfect products while delivering exceptional service and creating a memorable shopping experience. Debenhams continues to deliver on that and more,” said Simon Gatt Baldacchino, COO & Director of United Group Ltd.

Debenhams is operated in Malta by United Department Stores Ltd., a subsidiary of United Group. UDSL entered Malta’s retail sector in 2005 with the opening of the first Oasis store in Sliema. In 2010, it opened Debenhams at The Point Shopping Mall and Main Street Shopping Complex (Paola), while 2015 saw the launch of Debenhams Beauty Club and MAC Cosmetics.

These and more new, exclusive brands are coming to Debenhams Malta from this autumn, including Closet London. Loved for its elegant, feminine shapes and stunning prints, Closet’s expert team of designers and pattern-cutters design and make almost every garment in London, just as they have for over 20 years.

I truly had a great time and this event catching up with fellow bloggers and getting acquainted with these new amazing brands. Thank you Debenhams for the great time 🙂

Until next time,


Disclaimer : Photos belong to Shaun Spiteri of Shaun Spiteri Photography and have been used to the purpose of this post. DO NOT crop, edit, use or change these photos in anyway without our express permission. ©2019 Shaun Spiteri Photography

Categories: Event, Fashion, New Products

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